Key Biscayne Film Festival
Social Media Management
Managed the official film festival page (@kbfilmfestival) on Instagram from October 2024 to February 2025. Saw a growth of over 20.3% for followers and +1,347% in accounts reached in three month contract.
Instagram Reels
Created in-house Instagram reels, which contributed to an increase in engagement with reels with non-followers by 69.5% and followers by 53.4%.
Commissioned Festival Poster
Painted and designed the official festival poster two years in a row, which was sold and printed as merchandise for the festival and used in its marketing materials.
Public Relations
Wrote several press releases for publication in magazines such as Key Biscayne Magazine, Key Biscayne Independent, and Islander News.
FemCity
Instagram Reels
Created in-house Instagram reels for improved social media engagement (current contract in progress).
Administrative Work
Streamlined administrative tasks for optimized member experience.
University of Miami
Creative Direction + Project Management
Designed original merchandise, event concept, and collaborative marketing techniques to promote 4+1 BA/MA pipeline programs at the University of Miami.
Email Marketing
Updated and sent out marketing emails to leads for various master’s programs offered by the College of Arts and Sciences.
Advertorials
Wrote copy for several editorial pieces for advertisement in South Florida Business Journal. Articles highlighted the the Master of Science in Data Science + Bioinformatics track and the Master of Arts in Global Health and Society at the College of Arts and Sciences.
Graphic Design
Created several original designs for distribution across student population, including a wildly popular Super Mario x Sebastian the Ibis pixel art sticker.
Event Coordination
Coordinated the invite list, designs of invitations, email marketing, and productions of several University events—including the end of the year graduation celebration for specific program graduates.
CMS Website Management
Maintained over a dozen program websites, communicated consistently with program directors to maintain accurate information online.